The look
of the peninsula
A palette pulled from coastline, dune and shadow — built to let the photography lead.
Our Brand
See the Fleurieu
differently
The thinking behind the new Fleurieu Imagery — its colours, type and the consolidation behind it.
Fleurieu Imagery has grown into more than a photography name. This page sets out the new identity, why it changed, and the business it now sits inside.
From then to now
The old mark, and the new
The original mark
The new mark
The original logo carried the peninsula's outline and a handwritten signature — personal, but hard to read at small sizes and difficult to reproduce across print and screen.
The new mark keeps the peninsula at its heart but distils it into a clean, scalable emblem. It reads clearly on a phone, a business card or a gallery wall, and it pairs with a palette drawn directly from the coastline it represents.
Colour
A palette from the peninsula
Coastal Teal
#0E4E4A
The deep, anchoring primary — sea, shadow and stone.
Ocean Teal
#2E8B8C
The brighter mid-tone — shallows, light on water.
Warm Sand
#D9C5A9
The soft neutral — beach, dune and parchment.
Soft Ivory
#FAF8F4
The canvas — gallery wall, clean and calm.
Typography
Two voices, working together
Display & Headings
Cormorant Garamond
Editorial serif — warmth, craft and a touch of old-world elegance.
Body & UI
Montserrat
Clean geometric sans — legibility and modern structure.
The thinking
What the brand tries to do
Let the photography lead — the brand stays quiet so the images speak.
Coastal, never coastal-kitsch — restraint drawn from the peninsula itself.
One palette across print, web and signage — consistent wherever it appears.
One business now
IT and Imagery, under one roof
I've consolidated my businesses together under the same ABN — trading as ASP, Application Service Provider (apps.au) — to provide a one-stop shop for IT and Imagery services.
Fleurieu Imagery — fine art, portrait and event photography.
ASP — Application Service Provider — managed IT, apps and infrastructure.
One ABN, one point of contact, one invoice for both trades.
Australian Business Number
20 073 131 003
Get in touch
Photography or IT — let's talk
One enquiry, one contact, for both sides of the business.
Enquire now